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Four short videos from the U.K. that explain Product of the Year



The Process		The Awards		TV Spots	PR Coverage

A few things you need to know about Product of the Year:

	5,000 South Africans have voted for their Product of the Year! Look out for these great products instore.
	How It Works and Why Enter By recognizing innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and ROI. We are the largest organisation in the world dedicated to recognising and rewarding innovation in the FMCG industry. While winning Product of the Year is prestigous, we are also focussed on ensuring that the best innovations are highlighted to the consumer. We thereby help deliver growth for brands that really do make a meaningful difference in consumers lives.
	The ROI A new report from an independent UK market research company has shown that winning Product of the Year results in brand growth. The report showed that the average new product in the UK does an average of GBP1 million, Product of the Year finalists go on to achieve averages of GBP2.5 million with winners averaging GBP 12 million! More proof of the effect that winning the award can have on a products performance.
	What the Marketing Community Thinks We're not the only ones who think Product of the Year is a good idea. Testament to the ability of Product of the Year to deliver Return on Investment is shown by the major manufacturers who continue entering globally. Some of the global entrants include: P&G, Unilever, Coca-Cola, Reckitt Benckiser, Colgate-Palmolive, Beiersdorf, Nestle, Cadbury-Schweppes, Danone, L'Oreal, Revlon and Diageo.
	2008 UK Winners See which products won the 2008 POY title in the U.K.
	2008 UK Jury Day Find out more about the 2008 U.K. Jury Day.
	2008 UK Awards Night The 2008 U.K. Awards Night took place at the Royal Opera House on January 21. See the photos.
	Press Room Please mail preetesh.sewraj@productoftheyear.co.za for Press Releases and Interviews.
	POY Awareness in the UK 61% of 16-34 year olds recognize the Product of the Year logo. View the May 2007 TNS Omnibus Survey results.
	POY Brand Campaign Product of the Year thrives off recognition which is why we are always looking to raise our profile. Find out more about our recent U.K. ad campaign on London's taxis and tube stations.